‘Five essential ingredients for digital marketing success’ – Econsultancy
Jeff Rajeck says, “The world of digital marketing is so vast that marketers find it difficult to prioritise.
There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.
Ideas about how marketers should optimize their time are scarce as well. Some departments use KPI frameworks to ‘cover all of the bases’ while others simply do what the business asks them to do.
To find out what marketers themselves think about what makes digital marketing successful, Econsultancy recently hosted a roundtable workshop with IBM Watson Marketing in Mumbai, India.
Senior client-side marketers from a wide variety of industries were invited and asked to come up with ideas about what a digital marketing department should do to increase customer engagement and boost brand loyalty.
Below are the five key topics discussed along with details about why these are the ‘ingredients’ for digital marketing success”.
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