Nikki Gilliland says, “According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.

With the majority focusing on acquisition instead of retention, this stat is hardly surprising.

So, how can subscription box services improve retention in the long-term?

Here are five ways, as well as a few examples of the techniques in practice.

Offers for loyal customers

Most subscription services entice new users with delivery deals or a lower price for the first three months, and while this remains an effective acquisition strategy, an absence of incentives after this point is likely to be a big reason many jump ship.

It’s no coincidence that people tend to cancel after four months – soon after most early offers expire.

As a result, there needs to be more of a focus on offers built on loyalty”.

Five ways subscription box services can increase customer retention

Econsultancy

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