Michael G. Keating says, “Social media can be a beast to tackle. You need to find a strategy that works, constantly source content, engage with your audience, respond to comments, and then tie in a soft, sweet sell somewhere in-between. Even international brands with entire teams dedicated to social media struggle, so don’t feel bad if your small business is, too. Here are some of the common mistakes small businesses make with their social media marketing, and what might be hindering your success.

1. Trying to be too social.

Have you ever come across a brand’s Twitter page only to discover they haven’t tweeted since 2009? My first thought is something must be wrong, and the brand immediately loses value in my mind.  Don’t chip away at your customer’s image of you by spreading your social presence too thin. There are a lot of social media networks out there, but that doesn’t mean your small business has a place on all of them. It’s much more effective for you to focus on the platforms that are most relevant to your audience and have the best conversions. That might be Twitter and Facebook, or Pinterest and Instagram – it all depends on your industry and where your target demographic is hanging out. It’s a much better strategy to have a thriving presence on two networks than a lackluster presence on four. Your audience will eventually get bored with you, and your pages could actually hinder business rather than help it”.

Top 5 Social Media Marketing Mistakes Your Small Business is Making

Business.com

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