Ronald Dod says, “Search marketing is difficult and time consuming. There is a lot of advice and a lot of it is outdated or flat out does not work. With that I want to share with you 10 search strategies that are easy to implement and are proven to increase search rankings.

Search Engine Marketing Strategies

Content Promotion

If your content is not promoted it does not exist. Creating good content does not help SEO, creating good content and then promoting it helps SEO. If no one knows about your content how will Google know it is good? Promoting your content helps you get links and social shares back to your content and then Google ranks the content high in Google. Focus on promoting your content using good content promotion tools or just relationships you have built. The lowest hanging fruit is email marketing content.

Social Media Marketing

Getting social media signals is a form of a “quality” signal which Google is able to use as part of their algorithm. Basically, if your webpage says “Black Cat” how will Google rank you over the other people who rank for “Black Cat”? They rank webpages with social media shares and backlinks as “good quality content” and the more quality signals you have (again, quality signals are links or social media signals) means you will rank higher“.

10 Modern Search Strategies Businesses Are Not Doing

Small Business Trends

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