Scott Gerber says, “Small businesses may not have a big budget for marketing, but the need for building email lists, tracking online visibility and sharing engaging content across social media channels is hugely important for increasing brand awareness and growing the company.

Luckily, there are countless tools and apps that make marketing easy, and they don’t have to cost a penny. Social media sites like Snapchat and YouTube are well known by consumers and provide a free platform for sharing your company culture. Tools like SEMrush and Google Analytics track brand visibility and website traffic so you can evaluate your online presence. And there are a lot more tools out there to employ.

We asked 12 entrepreneurs from YEC to share the marketing tools they love, both for their effective reach and their no-cost price tags.

1. MailChimp

Every small business should be building an email list, yet many assume it’s just an added monthly expense that they don’t want to incur. MailChimp’s “Forever Free” plan allows you to build a list of up to 2,000 subscribers and send 12,000 emails monthly. This satisfies the needs of most small businesses, and provides a great free starting point for larger businesses. – Jonathan Long, Market Domination Media“.

12 Free Marketing Tools Every Small Business Owner Should Know About

Business.com

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