Nick Iyengar says, “The holiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions to get back in shape. And while I, for one, plan to do both of those things, I think it’s also a good time to start considering some New Year’s resolutions for your analytics program.

Based on my experience consulting with clients in 2016, I’ve jotted down a handful of ideas for resolutions I think you’ll find useful for 2017. Fortunately, all of these are a good bit more realistic than getting back in shape after a month full of pie and eggnog!

1. Review your goals and KPIs

Yes, we’re starting with the basics. One of the most fundamental reasons analytics loses its ability to drive performance improvement is that measurement can become detached from decision-making. So, get your stakeholders in a room (physical or virtual will do), and ask them point-blank: Are the metrics we’re giving you relevant? Do they help you make the key decisions you need to make?

Candid feedback on this most fundamental building block of analytics can help you identify missing KPIs, existing KPIs that don’t add any value in supporting decisions, and those that stakeholders aren’t confident in, don’t trust and so forth.

Based on a review session like this, it’s likely that you’ll need to update your dashboards, adjust your reporting templates and make other changes. But doing that work to spruce up your analytics “product” within your organization is well worth it to avoid having your reports sit on shelves, unread”.

5 New Year’s resolutions for analytics

Marketing Land

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