Jordan Kasteler says, “Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest.

Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to your own marketing efforts.

1. Cisco

When you think of companies that market on social media, chances are Cisco Systems isn’t the type of business you’d think of first. Business-to-consumer companies tend to take the lead in the social media marketing arena. But Cisco’s social media campaign has been a pleasant surprise”.

8 companies doing social media right and what marketers can learn from them

Marketing Land

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