‘8 Ways to Improve Your Email Marketing Performance’ – Entrepreneur
Jonathan Long says, “Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue.
When you take the time to build an email list, it gives you the ability to reach your audience at any time — your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements — open rates, click-through rates, spam complaints, unsubscribe rates, etc.
So, how do you improve your email marketing performance to take full advantage of one of the most effective forms of online marketing? Here are eight ways to get more out of your email marketing efforts, as told by eight successful entrepreneurs.
1. Scrub and verify your email list regularly.
“When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address“.
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