‘Email Marketing in 2016: The Best, The Worst, and What’s Next’ – AWeber

Olivia Dello Buono says, “What does the future of email marketing hold? 🔮

Great question! If we had a crystal ball, we’d be able to tell you. But since that wouldn’t be the most accurate, we asked five email marketing experts to share their data-backed predictions.

In this week’s #EmailChat, we looked back on some of the best email trends of the year (along with some not-so-great ones) and what it means for marketers moving forward.

Special thanks to our friends at AddThis, Litmus, MailCharts, Movable Ink and Express Writers!

The biggest email updates in 2016

• GIF usage went way up (just take a look at Mailchart‘s data below)
• Gmail announced responsive design support, email designers around the world cheered
• Email automation became a household name – here’s how to get started“.

Email Marketing in 2016: The Best, The Worst, and What’s Next

AWeber