Dave Wieneke says, “If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.

But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.

Twitter has been helping get people familiar with personal video for years. Back in 2013 I described Twitter’s six-second Vine loops as a low risk way to get teams tuned-in to personal video.

Then came Periscope, Twitter’s live video streaming app, which would let you broadcast as long as your device’s battery bandwidth could hold out.

Facebook is simply more invested in personal video

Though Twitter pioneered streaming personal video, Facebook’s Mark Zuckerberg is all in to popularize it. With his commitment comes a level of pump priming that Periscope never saw.

Consider the $50M in contracts Facebook has put in place to get celebrities and publishers using it”.

Facebook Live has become must-see TV for healthcare marketers

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