Jeffrey Vocell says, “We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on.

And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.

Now you may be thinking, my website is already mobile-friendly … so I’m set, right?

Sure, you are ready for mobile visitors, but your content may not be optimized for the new realities of search. What exactly do we mean by that? New Call-to-action

Well, Google recently announced that its search results index is essentially being flipped and will prioritize mobile results first“.

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

HubSpot

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