Joe Pulizzi says, “If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research, we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful. It really is that simple.

But, for some reason, we still see that the majority of marketers do not document their content plans in any way. In our latest study, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. While this percentage is up from 32% (B2B) and 37% (B2C) from the previous year, it’s still a woeful number.

Who really cares?

Dominican University’s Gail Matthews executed a study almost a decade ago. Dr. Matthews and her team found that those people who write down their goals, review them consistently, and share their goals with friends or colleagues are 33% more successful in achieving their goals than those people who just had goals“.

Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

Content Marketing Institute

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