‘Tactical Keyword Research in a RankBrain World’ – MOZ
Dr. Peter J. Meyers says, “This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was taking natural language search seriously. Just a few months later the Hummingbird update rewrote Google’s core engine, and much of that rewrite was dedicated to dealing with natural language searches.
Why should you care about voice? For most sites, voice is still a relatively small percentage of searches, and you’ve got other priorities. Here’s the problem, illustrated by the most simplistic Google algorithm diagram I’ve ever created.
If there were two algorithms – one for text search and one for voice search – then, yes, maybe you could drag your feet. The reality, though, is that both text and voice search are powered by the same core algorithm. Every single change Google has made to adapt to natural language searches impacts every search, regardless of the source. Voice has already changed the search landscape irreversibly”.
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