Bart Mroz says, “The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.

According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.

So for retail brands, there’s no more important time of year. What happens in December often determines whether yearly sales goals are missed or exceeded.

Whatever your product offering is, holiday ecommerce is a multi-billion dollar opportunity for retailers.

Hopefully your ecommerce business has already fleshed out strategies to attract online consumers and bring in a chunk of those billions. If not, here are three absolute musts for a successful and profitable holiday season.

1. Stress and load test your website

For an ecommerce business, few disasters are worse than a website crash. One common culprit behind website crashes (aside from the expiration of a domain or hosting subscription) is a sudden surge in visitor traffic.

Given that retail traffic increases drastically during the holidays, the proper functioning of your website right now is absolutely critical“.

Three musts for online retailers to prepare for the last-minute rush

Econsultancy

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