Drew Eastmead says, “I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently.

Despite the differences, both organizations:

  • wanted to drive more conversations with prospects.
  • were struggling to gain traction through their original content.

With a common goal and challenge — that of getting traffic to the content they were creating — both organization A and organization B had resorted to the same shortcut: social media.

While social may be a short-term solution to drive website traffic for your business, I believe it is a short-sighted approach — a Band-Aid. By relying too heavily on social media to get your marketing message out there, your business may encounter one or more of these challenges”.

User intent: Why organic content trumps social media

Marketing Land

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