Ben Davis says, “It’s that time of year again; time to take stock of everything that’s happened in marketing since January.

Let’s start by looking at the big talking points in SEO, with the help of some our industry’s esteemed search experts.

Here’s what happened in 2016, and for more on this topic check out these resources from Econsultancy:

Site performance & AMP

Felice Ayling, SEO and social director, Jellyfish:

The biggest buzz of 2016 was of course caused by the roll out of Google AMP, which promised to deliver faster page load speeds on mobile sites that were heavy on content.

While we’ve seen relatively slow adoption due to early issues around compatibility, those that have implemented AMP have seen improvements in their mobile performance including lower bounce rates, increased organic visibility and improved user experience.“.

What were the biggest SEO trends of 2016?

Econsultancy

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