Dustin Walker says, “Let me ask you this …

Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter?

A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons.

But here’s the thing:

Don’t assume that copywriting techniques can only improve your content by helping you grab people’s attention.

There’s a smorgasbord of content-writing tips that can be borrowed from sales copywriting that go beyond crafting headlines and subheads.

Here are three lesser-known copywriting tactics designed to not only snatch your audience’s attention, but to also keep them gobbling up your every word.

1. Qualify your readers (they’ll love you for it)

I bet you’ve heard this adage before:

“If you’re marketing to everyone, you’re marketing to no one.”

Yet, a lot of bloggers — especially those writing for multiple personas — don’t always qualify their readers for specific types of content”.

3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

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