‘Four things to consider before marketing on a new digital channel’ – Econsultancy

Jeff Rajeck says, “Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

The same study also shows that these new consumer behaviours are good for brands which can keep up.

As the percentage of sales that a brand makes online increases, the more likely it is that a consumer will select the brand at some point in the purchase funnel”.

Four things to consider before marketing on a new digital channel

Econsultancy