‘How to Create a Lead Magnet That Actually Gets Leads’ – Entrepreneur
Eric Siu says, “A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a signup form for an email list, are a great opportunity to gain targeted leads. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results.
What is a lead magnet?
A lead magnet is content given away to someone in exchange for their email address. Instead of purchasing an ebook, for example, they simply sign up for your email list and then receive a link to download the ebook free.
You must give customers a reason to provide you with their contact information. Most people today are so inundated with emails, newsletters and offer advertisements that the lead magnet must be truly stellar to get people to add one more email to their inbox. Simply inviting people to sign up for your list no longer generates the results it once did. You must give something of value in order to receive something of value — namely, a customer’s email address”.
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