Brittany Leaning says, “Do you take a good, hard look at your team’s marketing strategy every year?

You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.

Without one, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan.

Of course, this type of planning takes a lot of time and effort. So if you’re strapped for time before the holidays, give our new Marketing Plan Generator a try. This tool simplifies yearly planning and lays your strategies, initiatives, and goals out in a template so you can identify what’s most important for the coming year.

Once you’ve filled in your information, you’ll come away with a plan that helps you:

  • Outline your annual marketing strategy
  • Identify your most important annual initiatives
  • Nix the projects that won’t help you hit your 2017 goals”.

How to Create an Annual Marketing Plan [Free Tool]

HubSpot

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