‘Six things every email marketer should be doing now’ – Econsultancy
Jeff Rajeck says, “Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.
Most people’s lives are so entangled with their emails that living without them would be unthinkable.
For anyone who is in doubt, a study by the Radicati Group estimates that there are now 2.6bn email users worldwide, and there will be 2.9 bn by 2019.
Usage is not declining either. Another recent report found that a typical office worker checks email 74 times per day, more than three times as often as they check Facebook.
Unsurprisingly, therefore, email marketing is not dying either. According the Econsultancy Marketing Budgets 2016, email marketing accounts for at least 12% of marketing budgets in 2016 and is set to rise this year for nearly two in five (38%) of companies surveyed”.
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