Jesse Boskoff says, “When using local search engine optimization, a company should add localized keywords to a website’s posts, create responsive webpages that are compatible with mobile devices, post listings on Google Places, position backlinks on websites that are associated with a company’s geographic region and develop citations that feature incoming links. Typically, local SEO is able to improve a webpage’s conversion rates, increase traffic, boost the amount of customers who post reviews about a business and augment the number of visitors who follow the company’s pages on social media networks.

Examining the Importance of Local SEO

According to one study, more than 64 percent of individuals utilize search engines in order to find local companies. Within one hour of generating leads, approximately 47 percent of local customers answered phone calls from nearby businesses, replied to an email, completed a local company’s contact form again or made a purchase. When local visitors are using smartphones, at least 82 percent of the potential buyers followed up with companies after they initially generated leads“.

Utilizing Local SEO and Evaluating the Potential Results of Effective Strategies

Business.com

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