‘5 Examples of Brands Doing Holiday Marketing Right’ – Entrepreneur
Jayson Demers says, “We’re well into December, which means brands have had a few good weeks to warm up their holiday marketing strategies. If you haven’t yet developed your own brand’s holiday-specific marketing strategy, don’t worry — there’s still time before this year slips by.
And, better yet, you can look at some of the best marketing campaigns out there to generate inspiration for your own creative, forward-thinking campaign.
Take a look at these five brands doing holiday marketing right:
1. John Lewis and “Buster the Boxer”
Retailer John Lewis kicked off the 2016 holiday advertising season with a popular video ad featuring “Buster the Boxer” and a number of other animals enjoying a little girl’s trampoline Christmas present. The retailer is also working with a wildlife charity, in direct relationship with the ad”.
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