‘8 Powerful Referral Strategies That Will Double Your Sales’ – HubSpot
Marc Wayshak says, “Love them or hate them, referrals are one of the most crucial components of a successful inbound sales strategy. In fact, there’s no more reliable way to grow any business than through sourcing referrals — but only if it’s done in a systematic, smart way.
Unfortunately, most salespeople use outdated, hit-or-miss methods to get referrals. It’s no wonder that referrals inspire dread — and procrastination — for so many.
But referrals don’t have to be the bane of your existence. Instead, they can transform your sales for the better. The following eight referral strategies, when implemented systematically as part of your sales approach, can double your sales within one year.
1) Stop calling them “referrals.”
It might sound contradictory, but it’s true: Asking for “referrals” isn’t the best way to get more. Many of your customers aren’t sure what the term means. They might think you need a reference, or assume you’re just looking for names and numbers. But what you really want is an introduction. So, why not ask for one directly?
By cutting out the referral talk and simply asking for introductions, you’ll make a lot more progress in a shorter period of time. Try it the next time you’re on the hunt for referrals. Your client or friend will immediately understand what you need”.
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