Kristina Podnar says, “Let’s be honest. As a marketer, do you love standards for creating and managing content in the digital world or do you, like many of the people I talk with, consider them an unnecessary hindrance to creativity? If you find yourself in the latter camp or if you’re not sure of the value of digital standards or even what they are, I hope that you’ll read on. When digital standards are positioned correctly within an organization, they not only give your audience better content experiences, but they also boost your team’s creativity.

What are digital standards?

What exactly are digital standards? They’re an organization’s specifications or guidelines for what to do regarding some aspect of digital publication.

If you’re new on the job, if it has been a while since you did a particular content task, or if you disagree (respectfully, of course) with a colleague over some content decision, the digital standards are what you turn to for answers”.

One Surprising Way to Inject More Creativity Into Your Marketing

Content Marketing Institute

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