Wesley Cherisien says, “In this digital world of websites, social media, video blogs, etc., the importance of good content cannot be undermined. Companies that do not give priority to content creation, will, and often do, fail in achieving their marketing goals.Long gone are the days when companies could simply launch a product or service through a press release and some print advertisements.

Today, organizations use a variety of digital promotional strategies including social media marketing activities, blogs, video and photos to build an online presence.

Since they now rely more than ever on social media channels to share and release marketing messages, it has become imperative that the content an organization puts out is good enough to attract, convince and retain a customer’s attention. If the content posted across social media is authentic and relevant, it can help the company create a good reputation and can even generate more trust and loyalty among the customers”.

Why Content Matters: Understanding the New Approach to Commerce

Business.com

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