Holly Miller says, “Without question, November and December are among the busiest months of the year. If you work for an e-commerce brand, in many cases the development teams have placed a hold on any new SEO or development requests. So what do you do? How can you make the most of the job searchers looking for information on what’s best for them and the people they’re shopping for?

During the past holiday season, mobile searches related to “best gift” grew 70 percent year over year while searches related to cheap or inexpensive gifts grew about 35 percent.The following on-page optimizations will help you take optimizations into your own hands in order to capitalize on search intent during the height of the online shopping season.

1. Metadata is your friend  

In thinking about the intent of the page; “does it provide the user with more information?” or “is this a transactional page where users can buy a product?” with that in mind, include the related informational or transactional keywords in the Meta Data of that page. For instance, if you offer free shipping, add that to the start of the product page. Or, on product pages, meta description could include reduced pricing options, the names of new arrivals or exclusive products now available”.

4 Quick Tips for E-Commerce Sites to Capture Holiday Traffic

Business.com

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