‘7 Tips for Content Marketing Success in 2017’ – Business.com
Eric Samson says, “In our current marketing climate, where “content is king,” many once successful SEO practices have become irrelevant or damaging to one’s site in light of improvements to Google’s ranking algorithm.
Once upon a time you could simply stuff a keyword in the title, subheaders, alt tags, slug, meta-description, and body of an article, and you’d land your content on the first page of Google. This type of SEO (keyword stuffing) hasn’t been in play for close to a decade, but many SEO tricks are still functional today – although it seems like a new article comes out almost daily on either Moz, Backlinko, or Quicksprout arguing that one practice or another is now obsolete.
Google’s attacks against old SEO methods have led many to cry, “SEO is dead.” While this is not true at all (SEO is alive and well), it is undeniable that SEO has changed. The difference is that SEO and content creation have become linked and entwined in new ways, as never before.
As we approach 2017 – a year where content marketing is predicted to play a larger role in digital marketing initiatives than ever before – it is helpful to take a look at some of the current trends in content marketing and what factors will lead a piece of content to rank highly”.
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