Mike Kalis says, “There’s something undeniably charming — and perhaps a bit nostalgic — about being a local business that conducts only face-to-face commerce. But in this tech-driven day and age, you’re selling your customers short by limiting the scope of your services to an in-person setting.

Sure, you might be able to say you’ve personally met and shaken the hand of each and every one of your clients, but as your business expands, a time will come when those one-on-one interactions no longer make sense.

In fact, they’ll only be stunting your growth and overall success.

Dollar Shave Club wasn’t bought for a cool $1 billion because Michael Dubin, its founder, did such a great job meeting with consumers and getting his products into big-box retailers. Instead, the company reached the stratosphere because it realized that modern customers care more about convenience and quality than visiting a store or office in person”.

‘Right Now’ Beats ‘Right Next Door’: How to Win at Ecommerce

Entrepreneur

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