Nikki Gilliland says, “In order to avoid the sweaty, stressful nightmare that is a department store during December – many consumers now choose to do their Christmas shopping online.

So, how do retailers ensure customers buy during this incredibly competitive period?

Here are seven tactics, with seven current examples of retailers putting them into practice.

Delivery dates & info

The nearer we get to Christmas, the more likely we are to switch to shopping in stores for fear of items not being delivered before the big day.

Consequently, it’s important that retailers provide prominent delivery information to reassure customers that there is still time”.

Seven tactics for increasing online conversion at Christmas

Econsultancy

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