Dan Bieler says, “Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. B2B ecosystems will play a central role for all businesses because they form the basis for redefining approaches toward innovation, knowledge management, supply-chain optimization, product development, sales, and marketing.

While the ultimate focus of these ecosystems is to create customer value, their more immediate effect is to drive operational agility in service of customers. Mobility will be a central enabler for these B2B digital ecosystems. Why?

  • Mobility is evolving beyond enterprise mobility management. Mobility shifts the way B2B ecosystems service their customers, support their partners, and affect competition. As a first step, technology teams need to move beyond enterprise mobility management (EMM). This comprises device, app, and content management, as well as telecom expenses, policy management, and security management. EMM relies on using several mobile apps in parallel without any functional integration between them.
  • Enterprise mobility experiences will significantly improve. Today, despite all the excitement concerning automation and machine learning, smart mobile devices still rely on direct user instructions. Business customers and employees have to move in and out of dedicated mobile apps to obtain support for specific business processes like procurement, product information”.

The Future Of B2B Mobile Enterprise Services

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