‘6 Lessons From the Legends of Advertising’ – Entrepreneur
Craig Simpson says, “No matter what your advertising message is and what platform you’re using to broadcast it, there are basic principles of promotion you can use to make sure you’re working as effectively as possible to spread the word.
From all my reading and extensive research on some of the best master promoters, I’ve arrived at these 10 overriding lessons for putting together a promotional campaign that produces the best results.
In order to sell something, you need to develop some kind of description of what you’re offering that you can present to prospects. At this point, many would-be promoters make the mistake of sitting down before a blank sheet of paper or computer screen and waiting for inspiration to come to them. But all our legends tell us that’s not the way to create great copy”.
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