‘How B2B Companies Are Using Marketing Automation’ – MarketingProfs
Ayaz Nanji says, “More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.
The report was based on data from a survey of more than 200 B2B executives (50% work for firms with 50 or fewer employees).
Some 46% of respondents say their B2B firm makes extensive use of marketing automation tools, whereas 32% say their B2B firm makes limited use of marketing automation tools.
Respondents say the top goals of using marketing automation tools are improving lead nurturing (63% cite it as a goal), increasing lead generation (59%), and increasing sales revenue (46%)”.
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