‘How to Plan a Seasonal Marketing Campaign: A 5-Step Guide’ – HubSpot
Kate Taylor Mighty says, “Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year.
But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.
Rather than miss out on an opportunity to connect with you audience and leverage the ongoing conversation during any given season, we put together some tips designed to help you get your campaign off the ground. Let’s walk through them below.
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
Step #1: Choose a seasonal opportunity.
When choosing a season to serve as the jumping off point for your campaign, it’s important that you’re being strategic. In simple terms, one of the key routes to success with seasonal campaigns is using an opportunity that engages your audience. If your audience doesn’t engage with the season itself, you can’t expect to see results from a campaign centred around it”.
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