‘Monetizing your SEO expertise’ – Search Engine Land
Stephan Spencer says, “I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients, they’ve figured out a way to have them on a performance pricing model in order to share in the client’s upside.
How are these rock-star SEOs their own clients, you ask? It could be a range of things — they could be affiliates, “infoproduct” sellers or lead generators who are leveraging SEO expertise. Or a combination of the above.
One thing is certain: they use their SEO knowledge and expertise to make money for themselvesrather than helping clients make all the money and in turn getting paid for their time. Dollars-for-hours consulting is a hard slog and doesn’t scale.
Contrast that with building an income-generating asset — one that makes money for you while you sleep. It can appreciate in value even when you aren’t expending energy and time on it.
One thing I drilled into my kids’ heads from an early age was the value of building assets over working for a living. Years ago, I had read in the book “Rich Dad Poor Dad” that an asset is something that puts money in your pocket every month, whereas a liability is something that takes money out of your pocket every month”.
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