Aaron Agius says, “Q: Which one social media tool has generated the greatest return for you? And how did you use it?

A: I’m going to cheat a little bit here, because the tool that’s driven the great results for me on social media and other channels is a proprietary tool my team at Louder built for a process we call growth mapping. Growth mapping is essentially growth hacking 2.0 — it’s what you do when you’re ready to move beyond growth hacking and adopt more sustainable, data-driven growth strategies.

In practice, the tool lets us look at all of the different facets of our online performance (and the performance of our clients’ sites) to figure out where weaknesses exist and where we need to be investing. If your social-media returns are weak relative to your SEO, content strategy, what have you, the tool will tell us to prioritize our time and resource investments there over other channels.

Since the tool is only available to our team, though, I’ve got a few other suggestions for you:

Paid social media advertising

If you’re looking at social media from a strict ROI perspective, you need to be doing paid ads. Generating the greatest returns, therefore, comes down to running your ads as effectively as possible – and there are plenty of tools out there that’ll help you do it”.

Our Ask the Expert Explains the Social Media Tools That Provide the Greatest Return

Entrepreneur

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