‘Reach and Influence: Your First Marketing Priority’ – MOZ
Eric Enge says, “When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you’re a large brand with lots of people who are passionate about you, they’re not yet conditioned to see you as a publisher of valuable content. In other words, either way, you’ve got work to do.
In today’s post, I’m going to outline why you should focus on reach and influence, and how to do it so that your content marketing efforts can deliver the maximum ROI.
Map your marketplace
The first thing to realize is that number of potential customers in a marketplace is finite, and so are the number of major media sites and blogs that have any real audience. A typical audience reach for the bloggers and media in a marketplace might look something like this”.
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