Nikki Gilliland says, “From smug and self-involved to downright dull – the ‘About Us’ page on a website is always a tricky thing to get right.

Like the much-maligned FAQ page, it’s often left forgotten about.

This shouldn’t be the case. It presents a great opportunity to inject some personality while promoting brand values.

So, what does a decent ‘About Us’ page look like? I’ve had a quick scout about to find the brands doing it well.

Here are 10 brilliant examples to inspire you.

Cambridge Satchel Company

Cambridge Satchel Company might sound like the name of a business with real heritage, but having started in 2008 from the kitchen of founder Julie Deane, much of the brand’s appeal comes from its humble beginnings”.

10 brands with a brilliant ‘About Us’ page

Econsultancy

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