Loren Baker says, “Maintaining an open line of communication with your clients is key to any successful business relationship, as your clients will be more satisfied if they know that you’re behind them every step of the way. This does not necessarily mean you’ll need to spend extra man-hours to keep those lines of communication open though, as there’s a lot of customer service requests that don’t need a human being to handle them.

Putting automation to work in your business frees you and your employees up to continue to move your business forward, while still keeping a level of support that your clients expect. Here are seven cost effective ways you can automate that process.

Customer Communications Management Automation

Initiate the Conversation

Don’t wait for the customer to reach out to you: there are actions your client may take that might be a clear sign of a need for assistance. For example, a website visitor spending a lot of time in your help pages probably needs some kind of support, while somebody looking through your products and services might benefit from talking with a member of your sales team to assure the sale”.

7 Ways to Automate Conversations with Your Customers

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