‘A Content Strategy Starter Kit for Marketers’ – CMI
Katie Del Angel says, ““We’d like to make our content more strategic, but we don’t have time to make it happen on this project.”
Sound familiar? If so, you’re not alone. Whether you’re working within an agency or in-house at a brand, it’s all too common to hear people writing off content strategy as a time-consuming nice-to-have.
If you’re the one planning for the creation and production of quality content, you can’t accept that mindset. To make good content decisions for the business, you have to think strategically. And to think strategically about content, you need tools.
As you may have noticed, content strategy tools are plentiful these days. For example, Meghan Casey has written about many of them in her book, The Content Strategy Toolkit.
When you’re new to content strategy, it’s hard to figure out which tools to use first.
I recommend starting with three tools as your content strategy “starter kit,” in this order:
- Message architecture
- Content inventory and audit
- Content brief”.
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