In the last few years, a new photography effect has been adopted by large marketers and by photo artists, in general. It’s called cinemagraphs

It is a photograph in which one small area is moving, so it’s half-way between a still photo and a video.

This new technique is taking the marketing world by storm. Marketers large and small are finding cinemagraphs helpful. For example, Toronto-based start-up Inkbox showed 117% increase in click-through rate for its Facebook ads, plus a 41% decrease in cost per click, and 4 points increase in relevance score after they started using cinemagraphs.

That improvement can translate into more sales at lower cost. Why do cinemagraphs make such an improvement? There are two critical elements that a cinemagraph enhances: engagement and viral sharing.

A cinemagraph grabs a visitor’s attention, so people will actually pay attention to your post, and the content you have to share. The movement in a cinemagraph is so remarkable that people stop and stare. Engagement with your content improves dramatically.

And, even better, because they were so enthralled by your “living photo”, people share it with their friends, so a cinemagraph helps your content go viral.

You can make cinemagraphs form video you shot on a phone, from stock videos, and from millions of free creative commons videos you can find on YouTube.

However, in the past, making just one cinemagraph could a long time and required high level skills in Adobe Photoshop.

Now, Andrew Darius (creator of Explaindio) video creation software has just released new software, FlickGraph, to make it economical and technically practical fr any marketer to create a cinemagraph.

Here’s a quick sample of the kind of video effects you can make with it.

Cinemagraph Samples

Darius says that by using FlickGraph you can make a cinemagraph is less than 5 minutes without any design or technical skills using yur own video or any public domain video you chose.

Is it easy? Here is the actual instruction on the training page: “Load video, chose start/end with slider, choose still frame, click on photo camera to make screenshot, and then erase where you want motion. ” It couldn’t be easier.

Through December 20, Darius is offering early adopters FlickGraph for a reasonable one-time price. After that, he may raise the price or make it subscription-based.

With his help, IM NewsWatch is offering a collection of additional powerful video software (including some you can resell) to our readers who invest in FlickGraph. See our bonuses here: IM NewsWatch Bonuses for FlickGraph

Don’t delay; the price rises Tuesday at midnight. Get your cpy and all your bonuses here: FlickGraph

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