‘New data suggests November was a great month for e-commerce’ – Internet Retailer
Stefany Zaroban says, “Nonstore sales increased 11.9% year over year, a deceleration from October, and an indication that election fatigue’s effect on retail was short-lived.
All in all, November was a good month for online retail, as new data released this morning suggests U.S. consumers spent a lot more on the web in November than they did last year.
That bodes well for many in e-commerce and could dispel any fears that softness in online retail spending measured in days leading up to and following the Nov. 8 presidential election would put a damper on sales all season. November is traditionally a crucial month for retail, as it marks the beginning of the busy online holiday shopping season, for which many merchants spend all year preparing.
What the U.S. Commerce Department calls nonstore sales reached $48.13 billion on a seasonally adjusted basis in November, up 11.9% compared with $43.01 billion in November 2015. That’s a modest deceleration from 12.9% year-over-year growth in October, but strong growth compared with September, when nonstore sales increased 10.6% year over year, and August, which experienced a 10.9% jump“.
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