Nikki Gilliland says, “We’re rapidly reaching the end of 2016, so it’s a good time to look back on the past 12 months and discuss the most important mobile trends.

With help from some industry experts, here’s a quick reminder of what happened in the world of mobile marketing.

Chatbots 

Carl Uminski, co-founder & COO at SOMO Agency

In terms of mobile, we’ve definitely seen the domination of messenger services leading to the onset of hype around chatbots.

Tim Fidgeon, trainer of Econsultancy’s Mobile Marketing course

The emergence of chatbots has undoubtedly been one of the biggest trends of this year, with the amount of startups working on bot-related activities leading to talk of “bots being the new apps””.

What were the biggest mobile marketing trends of 2016?

Econsultancy

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