‘3 Steps to Grow a Successful Live Chat Program’ – HubSpot
Andrea Steffes-Tuttle says, ““We got a $300,000 opportunity this week from live chat on our site.”
I’m filled with pride as I hear our VP of sales make this statement. I worked hard for six months to get the sales team invested in live chat as a sales channel and I’m finally seeing the results.
It wasn’t easy, though. For many weeks, I sat in meetings or sent detailed reports trying to explain that while we had dozens of leads coming in through live chat, they weren’t being followed up on. I sadly watched the leads’ value diminish the longer they sat in the database.
But now that the sales team members were committed, live chat was proving to be a lucrative channel. I had members of the sales team asking me every week to add them as agents. They wanted in. They wanted in, because the most valuable leads are those that are on your website.
People visiting your website are there looking for something. If you can provide them with the answer they are seeking, you are going to win their favor. That’s where live chat comes in. The ability to connect directly with your visitor, at the moment they have questions about your product is an incredible driver of marketing-qualified leads and sales”.
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