Nikki Gilliland says, “Last year, Google announced that it was using a system called RankBrain to help guide the development of its search algorithm. 

Essentially, the aim was to provide better and more relevant search results to users.

According to a new study by Searchmetrics, the move has paid off.

Here’s a bit more info on RankBrain and what’s happened since it was introduced.

What is RankBrain?

RankBrain is an artificial intelligence system that uses machine learning to better understand exactly what people are looking for when they type a search query into Google.

If RankBrain sees a word or phrase it doesn’t understand, it can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly. It can also update itself over time, applying its conclusions about how and why people search to future results.

In other words, it is designed to decipher complicated, vague, or poorly worded long-tail queries to deliver exactly what the user is looking for”.

How machine learning has made Google search results more relevant

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