Jeremy Ryan Slate says, “The press tour has changed, it’s just a point of reality. The current trend may be something that will stick around for quite some time. The podcast has become the modern equivalent of the press tour, and one with much better ROI, due to host’s connection and influence with the listener.

The podcast is the ultimate in user experience because it can be listened to at the leisure of the user. In addition, they have access to entire catalogs of content due to apps like Stitcher and the iPhone podcasts app coming standard on most devices.

According to podcast host Libsyn, total podcast downloads grew from 1.9 billion to 2.6 billion from 2013 to 2014, which shows just how quickly the medium is growing in size. With so many users clamoring for services like Netflix, it just goes to show that the future will hold even more growth for the podcast industry, especially with many automobiles coming pre-equipped with an app to listen to podcasts. The future of media is leaning towards more choice for the listener and less force being used by the broadcaster.

Fast paced podcast growth continued in 2015, with at least 21 percent of the US population — nearly 57 million individuals — listening to at least 1 podcast show per month. Listeners of podcasts are also highly mobile, with 64% percent listening on a mobile device, which means that individuals looking to market themselves or sell their product have even more access than ever before as the phone has almost become like an extra appendage”.

How the Podcast is Changing Advertising

Business.com

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