‘How to get the most value from your marketing metrics’ – Marketing Land
Tamar Weinberg says, “To what extent does data actually drive your marketing decisions? The way I see it, you probably fall into one of the three following categories:
- Intuitive — Your marketing decisions aren’t data-based; intuition drives them.
- Inspired — You value data and consider it in some way, shape or form.
- Intelligent — Marketing data rules the decisions you make.
As marketing evolves as a discipline, so do the roles that marketing executives play in the contexts of organizations. Today, we’re increasingly reliant on data to optimize our strategies and demonstrate the value of our activities.
How has data dependence been working out for marketing professionals? According to a recent report from 3Q Digital, 57 percent of senior marketers are satisfied with how much influence data has over their marketing decisions, and 56 percent are satisfied with how easily they can access the data they need”.
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