‘5 Signs You Need to Stop Using That Sales Template’ – HubSpot
Aja Frost says, “Once you’ve found a high-performing email or voicemail template, it’s tempting to use it again and again.
However, consistently updating your messaging is crucial.
You should refine or completely alter your sales playbook in an iterative way so you’re always taking into account the latest details you’ve learned on the floor. In addition, your prospects’ industries, most common priorities and challenges, and preferences are constantly shifting. To be successful, you must track and adapt to these changes.
Several situations necessitate a new template. When any of these five events happen, it’s usually time to create new emails or voicemail outlines.
1) Your Strategy Is Overused
In the sales world, clever formulas tend to spread quickly.
Maybe you come up with a funny connect email on Tuesday. By next Tuesday, four of your prospects have shared it with their sales teams. By that Friday, 20 salespeople have added it to their email library — and by the time the month is over, half the buyers you contact have already seen your message in some shape or form. They’ll be less amused than when the contents were fresh”.
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