‘Five Content Marketing Trends to Watch in 2017’ – CMI
Joe Pulizzi says, “In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and I believe they could work as a crystal ball for content marketers as we move into 2017.
Trend 1: Buying influencers
As Robert Rose and I covered in a recent This Old Marketing podcast, CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. CNN is shutting down the app and asking Casey and his team to start a new media platform.
Basically, CNN is looking to target a new audience, one that it believes Neistat holds the keys to. Instead of organically growing a platform or finding a leader within its ranks, CNN just went out and purchased Neistat and his team for $25 million”.
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