‘Five steps toward marketing automation excellence’ – Econsultancy
Jeff Rajeck says, “Marketing automation has come a long way.
Considered an emerging technology as recently as a few years ago, estimates are that more than half (59%) of Fortune 500 companies now use marketing automation along with nearly all (95%) of SAAS-based companies.
Yet many of those who have implemented marketing automation are struggling to use it to improve overall marketing performance.
According to a recent Econsultancy survey, less than 5% of marketers in Australia and New Zealand consider their automated email campaigns ‘very successful’“.
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